I developed a cohesive visual identity that reflected the company’s values and vision, creating logos, typography, colour palettes and brand guidelines. My role involved translating the initial research into a clear creative direction, bringing each element together to build a consistent and recognisable brand.
Throughout the project, I presented design concepts with stakeholders and explained the thinking behind my creative decisions through clear visual and verbal communication. I managed the branding process from research and concept development through to final delivery, balancing creative exploration with project deadlines.