Mozilla’s rebrand with Johnson Banks put its values of openness and collaboration into practice. The process was shared publicly, allowing people to follow the early ideas through to the final design. Designers were also invited to contribute imagery, helping the identity stay varied and giving the community a role in shaping it.

This idea of “branding without walls” has shown me that creative work does not always need to stay hidden until it feels finished. Sharing ideas and listening to others can open up possibilities I might not have considered on my own.

In my own practice, I want to be less protective of unfinished work and more willing to invite feedback. Mozilla’s approach shows how collaboration can strengthen a creative vision and build a closer connection with the people it represents.